Nov. 13, 2005

LG ELECTRONICS HDTV SOLUTIONS FOR LODGING INDUSTRY INCORPORATE DIGITAL RIGHTS MANAGEMENT TECHNOLOGY

‘Pro:Idiom’ System Provides Highly Secure Delivery of HDTV Content to Hotel Guest Rooms

NEW YORK, Nov. 13, 2005 – The first digital rights management (DRM) system developed specifically for the lodging industry is now incorporated into a series of integrated flat-screen high-definition television (HDTV) sets for hotel guest rooms.

The “Pro:Idiom”™ DRM technology, developed by LG Electronics as an industry standard in conjunction with LodgeNet Entertainment Corporation, is a robust, highly secure technology platform that helps to assure rapid, broad deployment of HDTV and other high-value digital content to the hotel industry.

At the International Hotel/Motel & Restaurant Show beginning here today, LG Electronics is demonstrating 42-inch plasma, 32-inch liquid crystal display (LCD) and 30-inch cathode ray rube (CRT) HDTV sets designed specifically for the hospitality industry and incorporating Pro:Idiom technology for the first time.

Three 32-inch flat-panel LCD HDTVs (models 32LP1DC, 32LX3DC and 32LX3DCS) are built around LG’s fifth-generation HDTV reception circuitry and built-in HDTV pay-per-view encryption enabled by the Pro:Idiom system.

Features include wide-viewing-angle Super IPS LCD technology and LG’s proprietary XD EngineTM technology. The next-generation XD Engine circuitry takes the low resolution of analog signals to near high-definition levels, improving brightness, contrast, and detail and enhancing color as well as reducing signal noise.

LG’s 42-inch plasma Model DU-42PX12XD is the first plasma 720p HDTV in the lodging industry to include built-in Pro:Idiom HDTV video-on-demand encryption. The high-contrast (5000:1), high-brightness (1,500 cd/m2) plasma panel also features next-generation XD Engine technology.

Two 480p EDTV (enhanced-definition television) sets with integrated digital DTV tuners, models 42PX3DBV and 42PX3DLV, also incorporate Pro:Idiom DRM technology.

Significantly, all three 42-inch plasma displays feature LG’s 60,000-hour “DoubleLife”™ panel, extending PDP longevity, and LG’s image sticking minimization technologies to reduce the effect of stationary images on plasma screens.

LG Electronics also is demonstrating its 30-inch widescreen flat CRT HDTV model 30FZ1DC, incorporating Pro:Idiom technology, 1920x1080i display format, Camport™ side audio jacks and other commercial-grade features for the discriminating hotelier.

Providing Pro:Idiom solutions for other displays is LG’s LST-5600A ProSelect™ interface box. Compatible with LG’s complete line of RS-232-equipped plasma and LCD HDTV monitors, the LST-5600A combines a high-performance HDTV tuner, pay-per-view capability and Pro:Idiom digital content protection.

ABOUT LG ELECTRONICS US
LG Electronics USA, Inc. (LGEUS), based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $38-billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: consumer electronics, mobile phones, home appliances and information technology products, all marketed under its “LG: Life’s Good” theme. LG Commercial Products serves the lodging, business, industrial, education, healthcare and GSA markets. For more information, please visit www.LGcommercial.com