DALLAS, June 22, 2004 - Federal Communications Commission (FCC) regulations requiring virtually all TVs to include digital television (DTV) tuners by 2007 applies not only to consumer sets, but also to TVs installed in hotel rooms. Those DTV tuners, which receive HDTV broadcasts, will be phased-in starting next month with 36-inch and larger TVs.

"That means the HDTV experience already in more than 11 million U.S. living rooms will soon become an enhanced guest experience in our 'home away from home,' the millions of hotel rooms across the nation," explained Ron Snaidauf, vice president, Commercial Products, for LG Electronics USA, Inc., whose Zenith subsidiary developed the transmission system at the heart of the FCC's DTV standard.

Just as consumers today are experiencing the benefits of digital TV, including its widescreen, high-definition images, hoteliers will be able to offer compelling HDTV content thanks to LG Electronics technology such as the lodging industry's first in-room HDTV system developed with LodgeNet Entertainment Corporation.

With the new FCC DTV regulations taking effect, LG also is developing integrated hotel HDTVs, Snaidauf said, adding: "Now is the time for major chains to plan for the future, joining forces with a total in-room video solution supplier like LG, with leadership both in HDTV and in lodging TVs."

The company's strategy to help hotels and resorts bridge to the digital future involves partnering with leading program providers such as LodgeNet, while capitalizing on LG's leading technologies developed specifically for the lodging industry, such as its flat-screen hotel TVs and integrated plasma display solutions, he said.

CONTACT: John I. Taylor (847) 941-8181, jtaylor@lge.com