June 21, 2005

LG ELECTRONICS HDTV SOLUTIONS FOR LODGING INDUSTRY
INCORPORATE DIGITAL RIGHTS MANAGEMENT TECHNOLOGY

'Pro:Idiom' System Provides Highly Secure Delivery of HDTV Content to Hotel Guest Rooms

The first digital rights management (DRM) system developed specifically for the lodging industry is now incorporated into a series of integrated flat-screen high-definition television (HDTV) sets for hotel guest rooms.

The "Pro:Idiom"™ DRM technology, developed by LG Electronics as an industry standard in conjunction with LodgeNet Entertainment Corporation, is a robust, highly secure technology platform that helps to assure rapid, broad deployment of HDTV and other high-value digital content to the hotel industry.

At HITEC '05, the Hospitality Industry Technology Exposition and Conference, here this week, LG Electronics is demonstrating 42-inch plasma, 32-inch liquid crystal display (LCD) and 30-inch cathode ray rube (CRT) HDTV sets designed specifically for the hospitality industry and incorporating Pro:Idiom technology for the first time.

Three 32-inch flat-panel HDTVs (models 32LP1DC, LX3DC and LX3DCS) are built around LG's fifth-generation HDTV reception circuitry and built-in HDTV pay-per-view encryption enabled by the Pro:Idiom system.

Features include wide-viewing-angle Super IPS LCD technology and LG's proprietary XD EngineTM technology. The second-generation XD Engine chip takes the low resolution of analog signals to near high-definition levels, improving brightness, contrast, and detail and enhancing color as well as reducing signal noise.

The 42-inch plasma HDTV (model DU-42PX12XD) is the first plasma display in the lodging industry to include built-in Pro:Idiom HDTV video-on-demand encryption. The high-contrast (5000:1), high-brightness (1,500 cd/m2) plasma panel also features second-generation XD Engine technology.

Significantly, this 42-inch plasma displays features LG's 60,000-hour "DoubleLife"™ panel, extending PDP longevity, while LG's comprehensive sticking prevention technologies minimize the effect of stationary images on plasma screens.

At HITEC '05, LG Electronics also is demonstrating for the first time a 30-inch widescreen flat CRT HDTV model incorporating Pro:Idiom technology as well as the new LST-5600A ProSelect™ interface box. Compatible with LG's complete line of RS-232-equipped plasma and LCD HDTV monitors, the LST-5600A combines a high-performance HDTV tuner, pay-per-view capability and Pro:Idiom digital content protection.

About LG Electronics USA
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $38-billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: consumer electronics, home appliances, mobile phones and information technology products, all marketed under its "LG: Life's Good" theme. The LGEUS Commercial Products division serves the business, industrial, education, lodging, healthcare and GSA markets. For more information, please visit www.LGcommercial.com.

CONTACTS:
LG Electronics: John Taylor (847) 941-8181, jtaylor@lge.com
Brent Tongco (312) 397-6007, brent.tongco@ogilvypr.com