June 20, 2006

LG ELECTRONICS HIGHLIGHTS EXTENSIVE PRODUCT LINE, DRM TECHNOLOGY FOR LODGING AND HOSPITALITY MARKET

Company Showcases Digital Display Solutions for the Hospitality Market

MINNEAPOLIS, June 20, 2006 - Addressing digital display needs in the lodging and hospitality market, LG Electronics is showcasing one of the industry's most comprehensive selections of flat-panel displays and HDTV technology this week at HITEC 2006 (Booth #221).

Demonstrating the first digital rights management (DRM) system developed specifically for the lodging industry, LG Electronics is highlighting Pro:Idiom™ DRM technology in a series of integrated flat-screen TV sets for hotel guest rooms. An industry standard embraced by leading lodging TV makers and pay-per-view providers, Pro:Idiom is a robust, highly secure technology platform that helps to ensure rapid, broad deployment of HDTV and other high-value digital content for the hotel industry.

Additionally, LG is highlighting a variety of displays that are Pro:Idiom enabled and designed specifically for the hospitality industry, including 32-inch LCDs, 42-inch plasma displays and a 30-inch cathode ray tube (CRT) HDTV.

Three 32-inch flat-panel LCD HDTVs (models 32LP1DC, 32LX3DC and 32LX3DCS) are built around LG's fifth-generation HDTV reception circuitry and built-in HDTV pay-per-view encryption enabled by the Pro:Idiom system.

Features include wide-viewing-angle Super IPS LCD technology and LG's proprietary XD EngineTM technology. The XD Engine chip takes low resolution analog signals to near high-definition levels, improving brightness, contrast, and detail and enhancing color as well as reducing signal noise.

One 42-inch plasma HDTV (42PX7DC) and two 42-inch plasma EDTVs (42PX3DBV and 42PX3DLV) also include the built-in Pro:Idiom HDTV video-on-demand encryption. The EDTVs have a resolution of 852 x 480p, high-contrast ratio (10,000:1), high-brightness (1,500 cd/m2) and also feature XD Engine technology. The 42-inch HDTV incorporates a 1024 x 768p resolution, 5,000:1 contrast ratio, 1,000 cd/m2 high brightness and XD Engine. The line up also includes a 30-inch widescreen flat CRT HDTV (30FZ1DC) incorporating Pro:Idiom technology.

Two additional plasmas on display are the 42-inch plasma HDTV (42PC3DC) and 50-inch plasma HDTV (50PX2DC). Both units incorporate LG's XD Engine technology and include two-year warranties, a LG standard on plasma displays.

Other displays featured in LG's HITEC booth include the LC2D Series, with LCDs at 32-, 37- and 42-inches. Combining cutting-edge performance and stylish, space-saving design, the LC2D Series incorporates Super In-Plane-Switching (Super IPS) technology that provide with up to 178-degree viewing angles. The wide viewing angle allows for distortion free viewing from almost any angle, perfect for spaces where a straight view of the screen is not always available.

Further, LG's 15-inch Wireless LCD HDTV (15LW1R) will be showcased. The LCD includes a built-in rechargeable battery and wireless AV Center, and is also PC and video game safe. With a transmission up to 115 ft, the 15LW1R enables guests to watch TV in any convenient location in the guest room.

ABOUT LG ELECTRONICS USA
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., is the North American subsidiary of LG Electronics, Inc., a $45-billion global force in consumer electronics and mobile communications products. LGEUS comprises four core business areas: consumer electronics, home appliances, mobile phones and information technology products, all marketed under its "LG: Life's Good" theme. The LGEUS Commercial Products division serves the business, industrial, education, lodging, healthcare and GSA markets. For more information, please visit www.LGcommercial.com.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Brent Tongco (312) 397-6007, brent.tongco@ogilvypr.com