July 2, 2007

LG ELECTRONICS UPGRADES PLASMA DISPLAY PRODUCTION

ENGLEWOOD CLIFFS, N.J., July 2, 2007 - LG Electronics today began a new processing process on its A3 plasma display panel (PDP) line in Gumi, South Korea. The new "8-up" technique will maximize LG's PDP production capacity by allowing the company to produce eight PDPs from one sheet of glass substrate, up from the current six.

"To accommodate increasing demand for plasma display panels, LG will maximize its production efficiency, especially in the second half of the year," said Simon Kang, CEO of Digital Display Company at LG Electronics. "This is part of our ongoing campaign to streamline our production system."

The improved 8-up processing will increase LG's total capacity per month by 22 percent, from 360,000 to 440,000 panels, greater than the total capacity before the outdated A1 line was shut down. LG's strategy to raise efficiency entails increasing per-line capacity while closing older, less efficient lines. In addition, glass substrate sheets used for LG's 8-up PDP production will be increased to 1,956 x 2,200 mm in size, compared to glass sheets of 1,956 x 1,650 mm in size used for 6-up processing.

LG also began mass production of 50-inch plasma Full HD (1080p) high-definition TVs last week as part of its ongoing efforts to focus on premium display products.

According to DisplaySearch, demand for plasma display panels is expected to continue to increase in 2007, from 2.3 million in the first quarter to 2.7 million in the second quarter, 3.2 million in the third quarter, and 4 million in the fourth quarter.

ABOUT LG ELECTRONICS USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit www.lge.com.

LG Digital Display Company is the largest TV flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world's top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others. LG is official sponsor of the Cannes Film Festival.

CONTACTS:
John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, , clarachang@lge.com